Stormi Steele, the founder and CEO of Canvas Beauty Brand, Stormi has carved out a significant niche in a competitive market, earning both financial success and widespread recognition. Steele’s successful career began when she started her business from her kitchen with just $800.The public’s fascination with Stormi Steele’s net worth stems from her impressive rise to fame and fortune. Let’s discover how Stormi became a household name in the beauty and hair industry and reached at $20 Million net worth.
What is Stormi Steele’s net worth in 2024?
Stormi Steele’s current estimated net worth is approximately $20 million. Stormi found success after seven months and $300, finally creating the right serum and starting to experiment with her own hair.
Steele opened her salon in 2013, and within two years, she began using her hair growth serum on customers. Encouraged by positive feedback, she decided to sell the serum online.
After retiring from full-time hairstyling in 2018, she officially launched the Canvas Beauty Brand. She introduced a new product each month, including deep conditioners and shampoos, priced between $11.99 and $50.
In 2019, Stormi started investing in sponsored social media ads, spending $100 on her first targeted ad on Facebook and Instagram. Within a few days, this campaign generated about $15,000 in sales.
She then sold approximately $440,000 worth of products in just two weeks. In 2018, she targeted her marketing towards the black hair care community, a market valued at around $2.5 billion.
| Stormi Steele Net Worth 2024 | $20 Million |
| Stormi Steele Net Worth 2023 | $8 Million |
| Stormi Steele Net Worth 2022 | $7.5 Million |
| Stormi Steele Net Worth 2021 | $5 Million |
Breakdown of Income Sources
Canvas Beauty Brand
- Product Sales: The primary source of income for Stormi Steele is her highly successful Canvas Beauty Brand. The brand offers a wide range of hair care products, including shampoos, conditioners, hair growth serums, and styling products. These products are sold both online and through major retail partners.
- E-commerce Revenue: Significant revenue is generated through online sales on the Canvas Beauty Brand website and other e-commerce platforms like Amazon. The convenience of online shopping and effective digital marketing strategies have driven substantial sales growth.
- Retail Partnerships: Partnerships with major retail chains and beauty supply stores have expanded the brand’s reach and increased sales. These partnerships contribute a significant portion of her income.
Endorsements and Sponsorships
- Brand Collaborations: Stormi has collaborated with other beauty and lifestyle brands for endorsements and sponsorships. These collaborations often include social media promotions, joint marketing campaigns, and exclusive product lines.
- Influencer Marketing: As a prominent figure in the beauty industry, Stormi leverages her social media influence for sponsored posts and endorsements. Companies pay her to promote their products to her large and engaged following.
Investments
- Equity Stakes in Other Businesses: Stormi has invested in various beauty and lifestyle startups, taking equity stakes that provide ongoing returns. These investments diversify her income streams and add to her financial portfolio.
- Real Estate Investments: She has also ventured into real estate, purchasing properties that generate rental income and appreciate in value over time.
Entrepreneurial Ventures
- Business Consulting and Mentorship: Stormi offers consulting services and mentorship programs for aspiring entrepreneurs. These services are in high demand due to her success story and expertise in the beauty industry.
- Workshops and Seminars: She conducts workshops and seminars on business development, branding, and beauty industry trends. These events generate revenue through ticket sales and sponsorships.
Revenue from Social Media and Public Appearances
- Social Media Platforms: With a strong presence on platforms like Instagram, YouTube, and TikTok, Stormi earns revenue from ad partnerships, sponsored content, and affiliate marketing. Her engaging content and substantial following make her a valuable partner for brands.
- Public Speaking and Appearances: Stormi is often invited to speak at industry conferences, trade shows, and events. These appearances not only enhance her brand visibility but also provide speaking fees and honorariums.
- Brand Ambassadorships: She serves as a brand ambassador for several companies, promoting their products and services through her personal and professional networks.
Stormi Steele Career
Steele’s successful career began when she started her business from her kitchen with just $800. Due to the business’s success, Steele and her husband and business partner, Courtney, have hired 24 staff members.
In 2019, Steele and Courtney founded Canvas Beauty, a company specializing in hair care products for women of color. The company went viral that same year, and profits have been growing ever since.
Stormi Steele’s marketing strategy for Canvas Beauty was crucial to its success. Her approach focused on social media, particularly Instagram and Facebook, where she used influencer marketing to reach a broader audience. Her marketing team also played a key role in the brand’s growth.
In 2020, the team helped the brand attract thousands of new customers through a $100 Facebook ad featuring a promotional video created two years earlier. This ad generated $15,000 in sales, demonstrating the impact of an effective marketing campaign.
Additionally, Steele used live streams to promote her products. In one instance, she sold $200,000 worth of products in a single live stream. This strategy significantly boosted online sales and contributed to the brand’s overall success.
Key Milestones in Her Career
- Founding Canvas Beauty Brand: One of the most significant milestones in Stormi Steele’s career was the establishment of Canvas Beauty Brand. Launched with a vision to provide high-quality, effective hair care products, the brand quickly gained traction and became a household name.
- Product Line Expansion: Over the years, Stormi expanded her product line to include a wide range of hair care solutions. From shampoos and conditioners to specialized treatments, each product reflected her commitment to quality and innovation.
- E-commerce Success: Embracing the power of digital marketing, Stormi successfully leveraged e-commerce platforms to reach a global audience. This move significantly boosted sales and expanded her customer base.
- Retail Partnerships: Establishing partnerships with major retail chains was another pivotal moment. These collaborations increased brand visibility and accessibility, contributing to the overall growth of Canvas Beauty Brand.
Stormi Steele Controversies
Stormi Steele has enjoyed a successful entrepreneurial career, though it has not been without its challenges.
In 2019, Steele was involved in a dispute with a former employee, resulting in a lawsuit. The employee alleged that Steele had assaulted her during a company event, causing physical and emotional distress. Steele denied these allegations and countersued for defamation. The case was eventually settled out of court, with the terms remaining undisclosed. This incident impacted Steele’s reputation and sparked discussions about her management style.
In addition to this lawsuit, Steele has faced criticism regarding her business practices. Some have accused her of replicating ideas from other entrepreneurs to develop her own products. Others have questioned the quality and pricing of her products, suggesting they are overpriced and not worth the cost.
Despite these controversies, Steele has continued to grow her brand and expand her business. She maintains a strong social media presence, using her platform to promote her products and engage with customers.
Stormi Steele Biography
Stormi Steele’s upbringing in the small town of De Kalb, Mississippi, adds a touch of mystery to her story. Although there isn’t much known about her parents, the secrecy surrounding her early life only adds to the intrigue.
Stormi’s journey from art student to aspiring hairstylist highlights the importance of following one’s passion. After leaving her art program in Mississippi due to frustration, she discovered a new sense of purpose in hair styling.
A moment of inspiration late one night led her to enroll in cosmetology school, setting her on a path filled with creativity and determination. Despite facing challenges, Stormi pursued her new passion with dedication.
Stormi Steele Quick Facts Table
| Date of Birth | 5th August, 1989 |
|---|---|
| Age | 35 years old |
| Nationality | American |
| Spouse | Courtney Beasley |
| Girlfriend | N/A |
| Profession | Hairstylist, Entrepreneur |
| Kids | N/A |
| Siblings | N/A |
| Birthplace | United States |
| Annual income | $1 million |
| Monthly Income | N/A |
| Salary | N/A |
Stormi Steele’s Personal Life
Stormi Steele is married to her long-time boyfriend, Courtney Beasley. They met when she was 19. Courtney is also the founder of Canvas Beauty Brand, a company that specializes in natural hair care.
He supports her business endeavors by being part of her team. Additionally, Courtney left his job to assist with her business. In 2021, the couple welcomed a baby boy.
FAQs
Who is Stormi Steele?
Stormi Steele is an entrepreneur and the founder of Canvas Beauty Brand, a successful line of hair care and skincare products. She is known for her innovative approach to beauty and her strong presence on social media.
What is the net worth of Stormi Steele?
Stormi Steele has an estimated net worth of $20 million.
